What's Your Home Worth?

Do you really know? Without a professional appraisal, you're almost certain to price it too high or too low. And one way is as bad as the other. REALTORS are involved with property valuation every day. They're attuned to all the visible and hidden factors that affect your home's worth, and can guide you in setting a fair and reasonable price. So it will sell promptly, rather than stay on the market for months or longer.

Come One, Come All

Now that you've set your price, right or wrong, it's time to let the world know about it. Start with a "For Sale by Owner" sign. That tells everybody who drives by that your house is open for inspection day or night, seven days a week. Never mind that most are "just looking" without any real thought of buying. If you like company you're in for a great time, assuming that all people who come in are your kind of folks. But there are some bad actors out there. Are you sure you want just anybody in your home?

Then, too, the buyer you're looking for may never drive by. So how do you reach qualified buyers? By advertising. That gets expensive, of course, and unless you're a skilled copywriter your ads may not interest many good prospects. Even so, you'll probably get enough phone calls at all hours to thoroughly disrupt your routine. And don't plan any week-end trips. You can't sell your home if you're not there, can you?

If a REALTOR were selling your home for you, you'd miss all this trouble. Because you'd see only qualified buyers who are looking for a home like yours. And you'd see them at your convenience.

Talking Turkey

When you finally find a serious looker, you'll also find out how good a negotiator you are. Because there's likely to be several thousand dollars between your asking price and an offer. Should you stick to your guns? If you do you may lose the sale. If you don't you may cheat yourself? This is likely to be a time of compromise? Of give and take. But knowing how much to give, or whether to give at all, demands knowledge and negotiating skill. The fact is that you, the owner, are in an awkward position to best advance your own interests.

At this point your REALTOR'S advice is invaluable. As a third party, his or her objective viewpoint will be reassuring to the buyer. And you'll have an experienced professional in your corner to bargain for you. No one can handle this difficult part of the transaction more effectively than a REALTOR.

Closing The Deal

How good a salesperson are you? Getting an indecisive buyer to make a decision will be the test. Saying just the right thing, and knowing when not to say anything, can make the big difference. Successful selling is an art and a science. And since buying a home is the biggest investment most of us ever make, highly sophisticated sales techniques are demanded. This is where your REALTOR'S specialized training and experience with people really pay off.

And Now For The Paperwork

The many frustrations of selling your own home reach their climax at this point. First your buyer will need a loan. Can you help him or her through the maze of mortgage financing, points, and interest rates? Your contract won't be worth much if the buyer can't get the money to pay you. And then there are other complications. Your buyer will want satisfactory title evidence. Probably a termite inspection. There are taxes to consider. And dozens of other details to keep you busy before closing. Once again, a REALTOR, working with your attorney, will shoulder this burden for you. Everything will be done properly, legally and with a minimum of bother on your part.

Still Want To Go It Alone?

After all, you'll save the REALTOR'S commission, won't you? Not necessarily. Because most people who respond to "For Sale by Owner" offers expect to buy at a lower price. If you sell your home for less than its market value, you could lose far more than the commission you're trying to save.

It's your decision. But think carefully about all that's involved in time, skill and money. Then consider the advantages of having a REALTOR do the job for you from start to finish, painlessly and safely. It's your decision.

And it's your money.